From the archives: Trackr teaser video
I made this video in early 2012 for a product idea I was working on with some friends from college. The product was called Trackr, and the idea was that it would be a highly visual externally-facing status tracker. An individual or organization could use it to show progress towards their goals on a scrolling horizontal timeline. Like a slick annual report but you update it along the way.
Though I’m far from having serious videographer skills, I get really in to video projects. This idea came to me after I had arranged some vacation before starting my job at Excella. I was headed to San Francisco, Boulder, CO, and Williamsburg, VA, so I figured incorporating my travel into the video would give me some production value points. I supplemented it with stock footage and a royalty-free track from Jamendo.
I worked on Trackr with Jordan Buller, Maria Tchijov, Steve McHail, and Harrison Hsueh. Trackr never had its day, but they were a great team to work with - and it gave me an opportunity to have my friends pour pennies all over me while I rolled on the floor. Jordan and Steve are now doing big things at Perfect Audience.